Market-leading corporate recognition products franchise, Recognition Express has added a new franchisee to its national network of independent business owners.
Martin McClenaghan recently acquired Recognition Express North London, realising his dream of being his own boss through Recognition Express’s long-established franchise programme.
Operating in a marketplace worth in excess of £3 billion, Martin, who has a career background in business development and sales, and a long-held ambition to run his own company, could see the potential in Recognition Express’s long-standing proven business model.
Martin commented: “The challenges of being your own boss are ever-present and particularly during recent years where a tough economy has hit small businesses hard. But what’s different about Recognition Express it that while you are your own boss, you are never on your own thanks to the comprehensive business support package that franchisees receive.”
With an eye on the individual needs of each of its franchise owners, Recognition Express operates an ongoing programme of product development and research to ensure it can offer the latest products and innovations to customers via its local franchises. In addition, it provides guidance to franchisees on issues such as sourcing, production, sales, marketing and training and a business support package, funded by head office, web development, PR, contact management, support and telemarketing.
As a business to business franchise model, Recognition Express has offered a proven opportunity to entrepreneurs looking to build their own company for over 40 years. Managing director Nigel Toplis explained: “Once a new franchise owner is established, the majority of their sales come from repeat business and our franchisees are experts at building long-term relationships with customers. We support this with a professional package of marketing activity including a 12-month centralised direct mail programme (CDMP) and an extensive range of samples, a wide selection of marketing literature and brochures and a full programme of training.”
As the new owner of the North London franchise, Martin is confident that his first experience of business ownership will be profitable. He concluded: “As a local business with national credentials, Recognition Express has given me the autonomy of running my own company safe in the knowledge that I have the backing of a dedicated team and unrivalled business support.”
For further information on franchise opportunities with Recognition Express visit https://thebardongroup.co.uk/recognition-express/