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Recognition Express Coventry

Why did you go down the franchise route? And why did you choose your franchise?

I worked for the franchisor prior to starting the franchise, I had seen people come into the business with little knowledge of the market and then be running a successful franchise a few years later. I decided I would give it a try.


What did you do before taking up a franchise?

See above


How did you raise the finance?

Borrowed from family


What training and support did you receive initially and ongoing?

Didn’t need much technical support as that was my role at the franchisor, sales and marketing training and support was very good.


What is a typical day for you as a franchisee?

Typical day for me is checking emails, sending quotes, visiting customers and marketing to prospects. It’s never a quiet day.


What challenges have you faced?

Time management and cashflow, had to learn how to focus my time on the areas of the business that are giving growth to the business and making a profit. Cashflow is a problem if you don’t keep on top of late payers.


Has becoming a franchisee changed your life, if so how?

For sure, being my own boss gives me the flexibility to take time off when I need to, I can’t really see myself wanting to work for someone else again.


What marketing/promotional tools do you use to grow your franchise?

Email Shots, Hard mailings including product samples, telemarketing and branded giveaways of course.


What differentiates your franchise from the competition?

We offer a complete service with a wide range of products, there is lots of competition for each of our product ranges, however not one other supplier I know offers the range we do.


In your opinion, what makes a successful franchisee?

You need to be positive minded as well as motivated to get the new business and develop the relationships with customers. Focus on the sales and customer service is critical, although the franchise has some hands on production aspects the owner still has to drive the business forward through sales and marketing activity.


What advice would you give to someone thinking of buying their first franchise?

Consider the franchise carefully, you need to make sure you know exactly what is going to be expected of you to make it successful, if you are not prepared the follow the system it’s likely you won’t enjoy it or it will fail. Having a network of experienced franchisees around you as also essential when you need advice, you should make sure the franchise you buy into has the means to communicate ideas and solutions with fellow franchise owners.


What are your plans for the future?

Planning to renew my franchise agreement and continue to grow the business for anther 10 years.


Would you do it again?

Yes