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What’s the Market

What’s the Market

Proficiency in ICT (Information and Computing Technology) has never been so important. Experts today place ICT at the heart of every child’s education and development.

Fluency and familiarity with computers is essential to nurture the future digital generation and ensure that today’s children become creators of technology and not just passive consumers of it.

Having fun with technology and computers from an early age encourages children to be e-confident and e-competent – a great head-start in life. This is regularly endorsed by parents, head teachers and government ministers alike.

The potential market in the UK is huge:

  • More than 11 million children
  • At least 34,000 nurseries and pre-school groups
  • Over 24,000 primary schools
  • Numerous after-school clubs and holiday schemes

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