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Category: Ask Nigel

This section of the website, is dedicated to offering you business advice from The Bardon Group’s managing director Nigel Toplis.

Funding a franchise

Funding a franchise

Categorised in: Ask Nigel    Posted: February 15, 2016

We have always had good relationships with all the major banks and in my 22 years’ experience I have found that banks are far keener to lend to good reputable franchises rather than general start-ups. Given the research that consistently tells us four out of five independent start-up business go bust within two years whilst […]

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What is the Franchise Agreement?

What is the Franchise Agreement?

Categorised in: Ask Nigel    Posted: January 15, 2016

A successful franchise system depends on the franchisor and the franchisee working together as one, with a common objective of business success. The only way to establish such ‘mutuality’ is to base it – from the beginning – on the clear knowledge and understanding of each party’s specific responsibilities. This is the Franchise Agreement. The […]

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F’ is for FRANCHISING

F’ is for FRANCHISING

Categorised in: Ask Nigel    Posted: January 2, 2016

There is a huge latent demand in the UK for people looking to run their own businesses. However, research has shown that setting up your own business from scratch can be a high risk strategy. The bfa NatWest annual survey regularly shows that 4 in 5 new start-ups fail in the first two years whilst […]

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FRANCHISE vs START-UP

Categorised in: Ask Nigel    Posted: January 1, 2016

A question often asked is “Why would I take a franchise and pay firstly a ‘joining fee’ and then a monthly royalty to do something I could do myself?” The answer – because the chances are if you start up yourself you are likely to fail whereas if you buy into a recognised franchise you […]

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7 Reasons to use Direct mail

7 Reasons to use Direct mail

Categorised in: Ask Nigel    Posted: December 2, 2015

As you all know I am a big believer in the value and effectiveness of direct mail as a marketing tool and to this end I have reproduced and edited an article that recently appeared in ‘print power’ that supports the value of Direct Mail. An interesting statistic before we start is than an IPSOS […]

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Door drops – old hat or clever marketing?

Door drops – old hat or clever marketing?

Categorised in: Ask Nigel    Posted: August 13, 2015

We run a very successful retail franchise called The ZipYard which specialises in garment alterations and repairs and are constantly looking to keep our customers (and of course prospective customers) engaged, informed and excited – such that new people are encouraged to try us and existing customers come back time and again. Like most companies […]

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Motivating Your Staff

Motivating Your Staff

Categorised in: Ask Nigel    Posted: July 13, 2015

In any business your staff play a critical role and there is no doubt that a happy camp with little turnover of staff is a productive business. We cannot afford to take staff for granted and when things are going well there is a danger that you don’t think of how to reward or recognise […]

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10 ways to improve Customer Experience

10 ways to improve Customer Experience

Categorised in: Ask Nigel    Posted: April 29, 2015

10 ways to improve Customer Experience Be personal – use the customer’s name during any conversation. Follow-up – give the customer a call to ask how the last order was. Ask for Testimonials – asking for customer testimonials makes the customer feel special; posting them on our website shows others how well you’re perceived. Be […]

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