We run a very successful retail franchise called The ZipYard which specialises in garment alterations and repairs and are constantly looking to keep our customers (and of course prospective customers) engaged, informed and excited – such that new people are encouraged to try us and existing customers come back time and again. Like most companies […]

In any business your staff play a critical role and there is no doubt that a happy camp with little turnover of staff is a productive business. We cannot afford to take staff for granted and when things are going well there is a danger that you don’t think of how to reward or recognise […]

10 ways to improve Customer Experience Be personal – use the customer’s name during any conversation. Follow-up – give the customer a call to ask how the last order was. Ask for Testimonials – asking for customer testimonials makes the customer feel special; posting them on our website shows others how well you’re perceived. Be […]

It is one of the perennial questions in business – how do I grow my business? Well rest assured there are no magic answers but I’ve jotted down what I consider to be seven steps/areas/elements that WILL affect business growth. Being efficient, adding value, being flexible and having a willingness to change will all help […]